Framed within its 2011 internationalisation strategy, NorayBio will open its new sales office in France on 1 March. The office is located at the World Trade Center within the Cité Internationale de Lyon, one of the city's developing quarters.

NorayBio seeks to better care for the French market with this office, while getting closer to potential clients in Belgium and Switzerland, which are of great interest for broadening the company's customer portfolio.

After being awarded the demanding public tender for the supply of a bio-computing application for the management of the animal testing network of the "Pierre et Marie Curie" and the "Paris Descartes" universities, the company has landed in France, which is one of its priority markets, to make themselves known and to offer their services and products.

France has been present in NorayBio's internationalisation strategy since its inception. The neighbouring country, thanks to its proximity and vast research, is a potential user of NorayBio's product portfolio, especially the AniBio and NorayBanks software.

At the same time, NorayBio will continue to rely on its sales office in Italy that will remain active. The Italian office has secured 3 important customers, including, the Instituto Nazionale Tumori of Naples, which will integrate the AniBio software in their research programme.